Real Estate Market Imagery: A ‘Rock’ and a Hard Place

The use of imagery, metaphor, and analogy can be incredibly effective when conveying a new concept, “shining a light” on a blindspot (look at that – imagery to promote imagery!), or weighing available options when making a decision.

GOOD FAITH DEPOSITS: A PART OF THE PROCESS OR A DESPICABLE SCAM?

I am often asked by clients about “good faith deposits” and whether they should be skeptical about providing a deposit when submitting an application for an apartment. The answer is, it depends. If the deposit is going to the landlord, that is likely above board. However, if the deposit is being paid to the broker, your skepticism is well founded and you should be prepared to ask MANY questions. I will prepare you for both scenarios…