Why Negotiation Expertise Matters More Than Ever in New York City Real Estate

Buying, selling, renting, or investing in New York City real estate has never been simple. Today’s market is shaped by fluctuating interest rates, affordability concerns, inflation, inventory shortages, regulatory changes, co-op board requirements, private listing debates, changing commission structures, and increasingly sophisticated buyers and sellers. Success requires more than access to listings or a polished marketing presentation. It requires negotiation, advocacy, collaboration, and strategy.

GOOD FAITH DEPOSITS: A PART OF THE PROCESS OR A DESPICABLE SCAM?

I am often asked by clients about “good faith deposits” and whether they should be skeptical about providing a deposit when submitting an application for an apartment. The answer is, it depends. If the deposit is going to the landlord, that is likely above board. However, if the deposit is being paid to the broker, your skepticism is well founded and you should be prepared to ask MANY questions. I will prepare you for both scenarios…