Back by popular demand, I bring you the second edition of Decoding Real Estate Ads! Every once in a while we need to poke a little fun at ourselves and our professions. This is especially true in stressful world of New York City real estate. Agents often act as Copywriter, Editor, and Designer for their […]
On a daily basis, I come into contact with clients who simply accept the notion that it is okay for a real estate professional to dodge the question, “What is your broker’s fee?” If you have ever used a broker in NYC, you have likely gotten this two word response; “It depends.” So, how do you outsmart the broker who dodges the question regarding fee?
If April 1st is the day to tell a tall tale or play a crafty joke on someone you love, than April 2nd should be a day of truth and transparency don’t you think! So here we go… On a daily basis, I come into contact with clients who simply accept the notion that it […]
Normally, I try to keep my blog light and positive, and stick to giving helpful real estate advice. That said, I feel the need to comment on a recent blog post I read on Brick Underground last week. The article, An ex-rental agent spills the truth behind broker’s fees, is a must-read – for all […]
I am often asked by clients and friends, why should I use a broker to find an apartment? Early on, I developed my 30 second “elevator pitch” defending myself and my industry, and extolling the benefits of working with a broker. Not surprisingly, my pitch didn’t land. I quickly realized the question was loaded, and I […]
I am often asked by clients about “good faith deposits” and whether they should be skeptical about providing a deposit when submitting an application for an apartment. The answer is, it depends. If the deposit is going to the landlord, that is likely above board. However, if the deposit is being paid to the broker, your skepticism is well founded and you should be prepared to ask MANY questions. I will prepare you for both scenarios…