The use of imagery, metaphor, and analogy can be incredibly effective when conveying a new concept, “shining a light” on a blindspot (look at that – imagery to promote imagery!), or weighing available options when making a decision.
As a real estate salesperson I find the psychology of decision-making fascinating. On a somewhat unrelated note, I am also a sucker for old game shows from the ’70s and ’80s. As a young child I dreamed of engaging in witty banter with Peter Tomarken and avoiding “Whammies” on Press Your Luck, longed for the opportunity […]
Welcome back to Part 5 of my home buying series, Purchasing an Apartment in New York City. It’s time to address everyone’s favorite part of the purchase process – The Board Package!!! OK I admit, an entire article devoted to the board package is not sexy and usually ends with an unhappy buyer, a lawsuit or a nap. Well, not this […]
If you ask me, Queens as always been cool. That said, for a long time after the real estate market rebounded, Queensites hung out in their forgotten borough and watched patiently while properties in the far reaches of Brooklyn were snatched up at above ask prices by buyers with truckloads of cash. Well, to all of you who finally […]
Any prior explanation of this exercise could ruin its effectiveness, so grab the nearest calculator and enjoy the ride! Think of a number between 1 and 10. Multiply that number by 2 (don’t hesitate to begin using your calculator now…no judging!) Add 8 to your new number. Divide that number by 2 . (don’t you wish […]
Back by popular demand, I bring you the second edition of Decoding Real Estate Ads! Every once in a while we need to poke a little fun at ourselves and our professions. This is especially true in stressful world of New York City real estate. Agents often act as Copywriter, Editor, and Designer for their […]
On a daily basis, I come into contact with clients who simply accept the notion that it is okay for a real estate professional to dodge the question, “What is your broker’s fee?” If you have ever used a broker in NYC, you have likely gotten this two word response; “It depends.” So, how do you outsmart the broker who dodges the question regarding fee?
If April 1st is the day to tell a tall tale or play a crafty joke on someone you love, than April 2nd should be a day of truth and transparency don’t you think! So here we go… On a daily basis, I come into contact with clients who simply accept the notion that it […]
Welcome back to Part 3 of Purchasing An Apartment In New York City. The goal of this series is to help NYC home buyers formulate a sound game plan in an effort to maximize the possibility of “winning” an apartment. A critical component of any successful game plan is creativity and “out of the box” […]
Normally, I try to keep my blog light and positive, and stick to giving helpful real estate advice. That said, I feel the need to comment on a recent blog post I read on Brick Underground last week. The article, An ex-rental agent spills the truth behind broker’s fees, is a must-read – for all […]