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Unreal Estate

Because Real Estate in New York City often seems a little UNreal…

Tag: advertising

Written by Eirik Davey-GislasonAugust 22, 2021

A View From the Bottom: Six Reasons Why You Want a Ground Floor Apartment

You’ve been there. You are at an open house for a first floor apartment staring out the bedroom window estimating the distance to the sidewalk, gauging the noise levels from traffic, and waiting to see if passers by look directly into the apartment as they pass. You whisper under your breath, “I love this apartment, […]

Written by Eirik Davey-GislasonFebruary 3, 2020February 3, 2020

Six Reasons You Should WANT to Live on the First Floor

I have lived in ground floor apartments in NYC for the last fourteen years. In fact, we recently purchased another apartment on the – wait for it – yes, the first floor. We move in later this month, which means we are committed to first floor living for the foreseeable future – and we love […]

Written by Eirik Davey-GislasonJuly 5, 2018July 5, 2018

Happy Fourth of July from Eirik Gislason and Unreal Estate

“America was not built on fear. America was built on courage, on imagination and an unbeatable determination to do the job at hand.” — Harry S. Truman We have a responsibility in this life to care for one another, educate and inform each other, lend a hand when one is needed and do right when […]

Written by Eirik Davey-GislasonMarch 16, 2018March 16, 2018

AM I READY TO SELL? Some Due Diligence Advice for Sellers in 2018

If you are – or know – a homeowner who is considering selling a home this year – even if you/they are leaning toward selling as a FSBO (for sale by owner) – preparation and overall strategy are key, and due diligence regarding important details such as when to list, for how much and, how should not be overlooked […]

Written by Eirik Davey-GislasonApril 17, 2017

Happy Easter From Eirik Gislason and Unreal Estate!

Written by Eirik Davey-GislasonMarch 25, 2017March 25, 2017

StreetEasy’s Hot Button Issue: Will the New Model Really Benefit Buyers?

Unfortunately, StreetEasy recently announced a change which is likely to jeopardize their relationship with their users (buyers and brokers alike).

Written by Eirik Davey-GislasonJune 12, 2015March 15, 2016

Decoding Real Estate Ads: A Helpful Glossary of Terms

Every once in a while we need to poke a little fun at ourselves and our industry. This is especially true in stressful world of New York City real estate. Agents often act as Copywriter, Editor, and Designer for their own advertisements, resulting in extremely creative descriptions and interesting new “buzz words” or “catch phrases” […]

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