The use of imagery, metaphor, and analogy can be incredibly effective when conveying a new concept, “shining a light” on a blindspot (look at that – imagery to promote imagery!), or weighing available options when making a decision.
Have you ever calculated how an increase in mortgage interest rates actually affects your purchase in real dollars?
You’ve been there. You are at an open house for a first floor apartment staring out the bedroom window estimating the distance to the sidewalk, gauging the noise levels from traffic, and waiting to see if passers by look directly into the apartment as they pass. You whisper under your breath, “I love this apartment, […]
Have you ever calculated how an increase in mortgage interest rates actually affects your purchase in real dollars?
Have you ever calculated how an increase in mortgage interest rates actually affects your purchase in real dollars?
I have lived in ground floor apartments in NYC for the last fourteen years. In fact, we recently purchased another apartment on the – wait for it – yes, the first floor. We move in later this month, which means we are committed to first floor living for the foreseeable future – and we love […]
Welcome to Part 8 of my ongoing blog series, “Purchasing an Apartment in New York City”. In Part 7 of the series, “The Package Has Been Delivered, The Baby’s in the Crib…” – I prepared you physically and mentally for the several weeks of loss of control and communication while you waited for the waiver of […]
As a real estate salesperson I find the psychology of decision-making fascinating. On a somewhat unrelated note, I am also a sucker for old game shows from the ’70s and ’80s. As a young child I dreamed of engaging in witty banter with Peter Tomarken and avoiding “Whammies” on Press Your Luck, longed for the opportunity […]
Whether you’ve had the “pleasure” of purchasing an apartment in NYC or not, it seems everyone knows the horrors of putting together a co-op (or even condo) board package. What is asked for in terms of down payment, post closing reserves, debt-to-income ratio and pedigree is the stuff of legend in New York City real […]
Unreal Estate 